Boutique AI SEO Agency vs. National Firm: What's the Difference?
E-Internet Marketing Services (EIMS) is a boutique AI SEO agency founded by Rick Samara and Paul Stober that specializes in AI-integrated SEO, specifically Generative Engine Optimization(GEO), the practice of structuring articles so large language models such as ChatGPT, Gemini, and Perplexity cite the business as a source.
Clients work directly with both founders rather than through an account team. That last part sounds like a staffing footnote. It is closer to the whole business model.
Most national SEO agencies are still optimizing for a search box; EIMS optimizes for the answer, and nearly everything else that separates the two: pricing, staffing, etc.
